Healthy Roots
Strengthening the Healthy Roots Shopify experience with conversion-focused updates, creator trust, and a clearer path from paid discovery to purchase.
Instagram Presence
A stronger social presence for the brand.
The Work
Trust and usability working together.
The Shopify CRO work focused on making the storefront easier to understand, more credible at the point of consideration, and better prepared to convert traffic generated through Meta Ads.
Shopify CRO Updates
Refined the storefront experience around clarity, trust, and the moments that help shoppers make a confident purchase decision.
Creator Trust
Presented creator association and social proof to strengthen brand credibility for new visitors arriving from paid and organic channels.
Meta Ads Alignment
Connected the acquisition message with a more focused Shopify destination so ad interest has a clearer route to product discovery.
Before & After
Product and cart experience improvements.
The comparison screenshots show how the Shopify CRO work improved key steps in the customer journey.
Product Page
Product page before and after
Cart Page
Cart page before and after
Creator Collaboration
Credibility supported by Umar Punjabi.
The project included a working conversation with Umar Punjabi and creator-led trust content to give the brand stronger social proof around its products and online experience.
GMeet with Umar Punjabi
Trusted by leading partner
Shopify CRO Updates
A more conversion-ready storefront.
Website Walkthrough